Confidential can reveal audiences members at live filmings of shows such as The Project, Studio 10 and The Living Room were urged to vote for 10 talent, with instruction pamphlets on how to vote distributed to rally support.
In one instance, Confidential’s spies sighted an iPad being handed to an audience member so they could vote.
Audience members at a number of Channel 10 shows were urged to vote for their nominees. Picture: Richard Dobson
When asked about their strategy, a spokeswoman said: “Network Ten is proud of all its programs and presenters, and like all the other networks, encourages viewers to support the Logie nominations in the viewer-voted categories.”
The spokeswoman said other networks took the same approach.
It is understood Nine also made Logies voting pitches to its live audiences last year.
All networks use social media to rally support.
Studio 10 co-host Sarah Harris is also nominated. Picture: AAP Image/Brendan Esposito
Ten’s dedication to sweeping the Logies — aired Sunday night — has also seen its personalities dominate several of the major categories.
Four of the six Gold Logie nominees are from Ten.
The hosts of shows in which live audience members were targeted swept the presenter category — those from the The Project (Carrie Bickmore and Waleed Aly), The Living Room (Amanda Keller), Studio 10 (Sarah Harris) and Family Feud (Grant Denyer).
Although the practice is cheeky, it isn’t the first time. And, it’s effective.
One industry insider said the commitment was effective.
“It is cheeky, but it is working,” the source said. “I guess they have the potential voters captive.”
The insider said Channel 10 is known to place a high importance on Logie nominations.
“Ten take the Logies seriously, they run lots of TV ads and now this takes their campaigning to a new level,” the insider said.