Organic content is the holy grail of online marketing, because it drives free traffic and brand awareness for your website. Contributing content to industry publications and guest blogs is a goodway to become known in your field and boost sales — but what does it take to become an expert people want to hear from?
Doug Vermeeren, a personal development expert, shares the five most important elements you need to have in place to be positioned as a leader in your industry:
- You must solve a deeper relevant problem – It’s great that you have developed a cool kitchen gadget or launched a new app, but you can’t just talk about it and its features to obtain expert status. “Experts are selected first and foremost because of their ability to solve difficult problems and create extraordinary results,” Vermeeren notes. “You will immediately separate yourself from the herd by taking the time to consider what relevant problems your marketplace struggles with and addressing them, rather than taking the easy route of simply serving up more of the surface level stuff.”
- You must be focused – Sometimes it’s hard to know who your exact audience is and it is tempting to talk to everyone However, Vermeeren warns, “Experts do not raise their hand to serve everyone. Your journey to ‘expert’ begins with getting really good at a very specific set of skills. Set boundaries around your business and do not attempt to serve the masses.”
- Passion & power –Vermeeren explains: “To become an expert, you must dial into a subject that you are passionate about. Passion is the one thing that cannot be taught or faked. And it is extremely obvious when true passion is missing. Power is the other element of this equation. It’s not enough to be passionate about something. You must deliver power to others. The title of ‘expert’ is not one you can apply to yourself; it follows those who empower others to do better, feel better, succeed better than before they found you. One key to knowing whether you are giving others power is to ask yourself if they can do something with that new lesson you’ve shared, even when you’re not around. True power does not require you to be there as a support.”
- Business models and sales funnels – If you want to turn your talent into sales, you need a clear offering. “Experts have a defined business model and clear sales funnel. They know who they are seeking as customers. When they establish those relationships, they have a plan and map as to where they are going next. The best way to identify what business model you are currently using is to identify where your key transactions are happening. You may find that you are investing significant time and effort where/what you think your business is, while neglecting the real source of your brand power,” Vermeeren explains.
- Marketplace perception– According to Vermeeren, this area is one of the most misunderstood and neglected of all. “Your market really is the defining factor that determines whether or not you are an expert. Your marketplace already has a set of established rules which determines the leaders in their community. Learn these rules and use them to establish your positioning. Some of these tools include how you use social media and traditional media, what products you have in the marketplace and how they are presented, how you are leveraging authority within the marketplace, and crucially, who your customers are,” Vermeeren says.
By following Vermeeren’s tips, you can help build your brand and drive traffic organically. It takes time and patience, but if done properly, it pays off in spades.
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This article was sourced from http://newsrightnow.org